nmp have been commissioned by Greater Cambridge Partnership to conduct research with creative and technology businesses in the Greater Cambridge area (please see map below). Greater Cambridge Partnership is looking to create a new sector Action Plan to focus business support and investment to benefit businesses like yours. To do this, they need evidence to show the importance of the creative and technological industries in the area and the sorts of support you need. Please spare ten minutes of your time to complete the following questions about your business. As a special thank you, everyone who submits a response will be entered into a prize draw with the chance to win £100 cash. The Greater Cambridge area extends across a radius of about 25 miles outwards from the university city of Cambridge. It includes the market towns of Newmarket, Bury St Edmunds, Haverhill, Saffron Walden, Royston, St Neots, St Ives, Huntingdon, Wisbech and Ely, plus Stansted Airport in the south.

1.0 YOUR DETAILS Q1.1 Enterprise or Organisation name   Q1.2 Enterprise or Organisation address and postcode   Q1.3a In which of these sectors do you or your enterprise or organisation operate? (Please tick all that apply)   Advertising   Architecture Visual Art Crafts Design Designer Fashion Film and Video Computer and Video Games Music Performing Arts Publishing Software Television and Radio Something else (please say what below) None of the above   Something else Q1.3b And which is your main area of operation? (Please tick one box only)   Advertising   Architecture Visual Art Crafts Design Designer Fashion Film and Video Computer and Video Games Music Performing Arts Publishing Software Television and Radio Something else (please say what below) None of the above   Something else Q1.4 Please give details of the main activity of your business (e.g. sector, business activities)   Q1.5a What are the business benefits of locating your enterprise in Greater Cambridge?   Q1.5b Are there any significant drawbacks of locating your enterprise in Greater Cambridge?   Q1.6 Do you feel that you are part of a communinty of businesses in the local area?   Yes   No

2.0 ABOUT YOUR ENTERPRISE Q2.1 Which of the following best describes your enterprise?   Sole Trader / Partnership   Private Limited Company Public Limited Company Public Body / Not-For-Profit Organisation / Charity / Social Enterprise Q2.2 How long has your enterprise been trading? Years   Q2.3 Including yourself, how many full-time equivalent employees do you have beased in Greater Cambridge? (Please treat a part-time employee / freelancer as 0.5) Employees   Q2.4 What was the turnover of your business in your most recent financial year? If you are a branch or unit of a larger enterprise, please give an estimate for your branch or unit only.   Up to £10,000   £10,000 to £50,000 £50,001 to £100,000 £100,001 to £250,000 £250,001 to £500,000 £500,001 to £1,000,000 £1,000,001 to £2,000,000 £2,000,001 to £5,000,000 £5,000,001 to £10,000,000 More than £10,000,000 (please give an estimate below)   More than £10,000,000   Q2.5 Over the past year, have your sales / income:   Increased   Stayed about the same Decreased Q2.6a Did your enterprise receive any public investment, grant funding or subsidy in the most recent financial year?   Yes   No Q2.6b If yes, who did you receive this support from?   Q2.6c And what % of turnover of your overall annual turnover did this account for? %

3.0 YOUR CURRENT SITUATION AND FUTURE PLANS Q3.1 Please estimate the proportion of your sales / income which come from the following:   Customers / contracts within the Greater Cambridge area   Customers / contracts from elsewhere in the East of England   Customers / contracts in London   Customers / contracts from elsewhere in the UK   Customers / contracts from overseas (please give brief details of where)   Total=100%   Details of overseas customers / contracts   Q3.2a Have these proportions shifted over the last three years?   Yes   No Q3.2b If yes, please explain which markets have become MORE important for your business in the last three years   Q3.2c If yes, please explain which markets have become LESS important for your business in the last three years   Q3.3 Approximately how much of the money that you spend on bought-in goods and services (that is, supplies such as raw materials, equipment, the costs of production and things like accountancy services) would you estimate is spent in the following areas?   Local suppliers in the Greater Cambridge area   Suppliers elsewhere in the East of England   Suppliers in London   Suppliers elsewhere in the UK   Suppliers from overseas (please give brief details of where)   Total=100%   Details of overseas suppliers   Q3.4a Are you currently looking to grow your business?   Yes   No Q3.4b If yes, please give details of how you are planning to achieve this growth (e.g. increasing production through employing more staff, entering new markets etc, which new markets etc.)   Q3.5a Do you plan to recruit any additional staff over the next three years?   Yes   No Q3.5b If yes, please estimate the number of full-time equivalent staff you plan to recruit over the next three years (treating a part-time employee / freelancer as 0.5 employees) Employees   Q3.6a Are you likely to be looking for new business premises within the next three years?   Yes - larger premises   Yes - smaller premises No Q3.6b If yes, please provide brief details of your business premise requirements (e.g. size, services, infrastructure, cost etc.)   Q3.6c Do you perceive that you will find suitable premises within the Greater Cambridge area?   Yes   No

4.0 LINKS WITH THE TECHNOLOGY SECTOR Q4.1 What is your relationship with the technology sector? (Please tick all that apply) We are particularly interested technologies related to the creative industries, such as computer software, telecommunications, audio-visual and digital technologies.   I don't have any links with the technology sector   I use new technologies in my everyday work I am applying new technologies in innovative ways I supply companies who are developing new technologies I am researching / developing new technologies I am collaborating with other organisations on the research / development of new technologies Q4.2a Do you have any technology specialists on your staff (e.g. audio, telecoms etc.)?   No   Yes (please provide details below) Q4.2b Have you bought in any technology specialists on a consultancy basis within the last three years?   No   Yes (please provide details below) Q4.3a Do you believe that there are any potential benefits in your business working more closely with Greater Cambridge’s hi-tech sector?   Yes   No Q4.3b If yes, what do you understand these benefits to be?   Q4.3c If no, why not?   Q4.4 What, if anything, would help you be better maximise the business opportunities presented by new technologies?   Q4.5a What is your relationship with Cambridge University? (Please tick all that apply)   No relationship   Ex-student Business spun out from the University Take student placements from the University Working on technology transfer projects with the University Working with the University on research projects Member of University network(s) Q4.5b What is your relationship with Anglia Ruskin University? (Please tick all that apply)   No relationship   Ex-student Business spun out from the University Take student placements from the University Working on technology transfer projects with the University Working with the University on research projects Member of University network(s)

5.0 HELPING YOUR ENTERPRISE GROW Q5.1 Approximately what percentage of your turnover comes from products / services developed in the last three years? %   Q5.2a Has your enterprise or organisation used any of the following organisations for training or business support within the past three years? (Please tick all that apply)   Arts Council England   Business Link Screen East Cambridge University Anglia Ruskin University East of England Development Agency East of England International Q5.2b If you have not used any of the above organisations for training or business support within the past three years, why is this?   Q5.3a Are you aware of any of the following networks / support providers? (Please tick all that apply)   Cambridge Wireless   Cambridge Network i10 Games Eden Wysing Arts Centre CHASE EMMA (East of England Multimedia Alliance) St John's Innovation Centre FDMX (Film and Digital Media Exchange) CIBIP (Creative Industries Business Improvement Partnership) Refresh Cambridge Other (please give details below) Q5.3b Have you used any of the following networks / support providers in the last three years? (Please tick all that apply)   Cambridge Wireless   Cambridge Network i10 Games Eden Wysing Arts Centre CHASE EMMA (East of England Multimedia Alliance) St John's Innovation Centre FDMX (Film and Digital Media Exchange) CIBIP (Creative Industries Business Improvement Partnership) Refresh Cambridge Other (please give details below) Q5.4 Have you done any of the following within the last three years? (Please tick all that apply)   Received venture capital or business angel funding   Received specialist advice on intellectual property or the commercialisation of ideas Registered a new patent or trademark Invested in research and development around new technologies Been involved in technology or knowledge transfer projects Q5.5 What do you think are the key challenges that you feel your sector will face over the next three years?   Q5.6 Please give brief details of the business support that you think would help your enterprise achieve its goals (e.g. type of support and the difference it will make)   Q5.7a Thinking about your business support needs, do you feel that there are currently any gaps in local provision?   Yes   No Q5.7b If yes, please give details of what you believe these gaps to be   Q5.7c And who do you think would be best placed to deliver the sort of business support you need?   University   Further / Higher education college Private sector provider Membership organisation / trade body Public sector organisation Other (please give details below) Q5.8 Finally, how would you describe Cambridge to someone looking to set up a business in the area?   Thank you for taking the time to complete this survey - your responses are important to us.   If you wish to take part in our prize draw, please fill in your name and e-mail address or telephone number below: The closing date for receipt of completed surveys is MONDAY 25th FEBRUARY 2008. The winner of the prize draw will be notified via telephone or e-mail within one week of this date. There is one prize of £100 cash.